BARNES en elDiario.es: residential luxury holds firm in Madrid

BARNES Madrid featured in elDiario.es

This week we were featured in elDiario.es as part of the report “The housing crisis does not exist among the ultra-wealthy: the sector expects to sell 10,000 homes priced above €5 million by 2026”. The article analyses why the prime residential segment in Spain continues to show strong demand and positions Madrid among the most attractive destinations for high-net-worth individuals.

Key takeaways from the article

• International demand. The high-end segment continues to grow, driven mainly by European buyers seeking quality of life, stability and defensive assets.
• Price evolution. Consulting firms and valuation companies cited in the article point to significant price increases in 2025 and expect the trend to continue in 2026 within the luxury market.

Madrid in the spotlight for prime buyers

Madrid has established itself as one of Europe’s most attractive prime residential markets, particularly in neighbourhoods such as Salamanca, Chamberí, Justicia, Almagro, Retiro and Jerónimos.

In these areas, truly exceptional supply is limited and location — street, specific stretch and surroundings — is decisive. As highlighted in the report, in this segment location “makes the product”.

The rise of branded residences

The article highlights the growth of branded residences: homes linked to luxury or hospitality brands that offer five-star services and command a price premium compared to non-branded developments.

This format is particularly appealing to buyers who value professional management, a high level of service and strong value appreciation potential, consolidating its position as one of the key trends in luxury real estate.

What it means for you as an investor or buyer

• Liquidity and safe-haven value. In prime locations and with distinctive architecture or services, properties tend to preserve value and benefit from a strong international demand base.
• Limited supply, selective approach. Micro-location (street, floor, orientation, building condition) and the quality of the refurbishment are key factors in protecting your investment.
• New luxury formats. Branded residences combine home ownership with hotel standards, enabling a seamless experience—ideal if you prioritise personal use, delegated management and brand positioning.

How we support you at BARNES Madrid

• Access to on & off-market inventory in Madrid’s prime districts and coastal locations.
• 360° advisory: street-level valuation, technical and legal analysis, tax structuring and negotiation strategy.
• Selection of branded residences and serviced properties for those seeking comfort, operational security and differentiation.
• BARNES Interiors to maximise liquidity through home staging and optimisation should you wish to sell.

Should you wish to receive a market brief with current opportunities in Barrio de Salamanca, Chamberí, Chamartín, Retiro or Moncloa-Aravaca, we would be delighted to assist you on a private and confidential basis at Velázquez 15 or via your preferred channel.

BARNES Madrid.