BARNES in the media: EL PAÍS and Profesional Horeca focus on hotel investment and residential luxury

BARNES, a key player in current real estate and hospitality news

During this week, BARNES has appeared in three leading media outlets for two key topics in the current real estate market: the sales dynamics in the luxury segment and the rise of hotel investment following the Hotel 101 project in Madrid.

Our appearance in EL PAÍS

EL PAÍS published the report “A hotel room for sale: the new brick for traditional landlords”, which analyses the hotel room sales model of Hotel 101 in Valdebebas and its strong appeal among investors.

According to the article, the asset is scheduled to open in 2026, and 95% of its 680 units have already been sold. At present, 38 units remain available, with an approximate price of €200,000 per room.

Both the construction-site photographs and the commercialisation data included in the piece are attributed to BARNES Spain.

What does the Hotel 101 investment consist of?

The project is structured around a fractional ownership model applied to the hospitality sector:

• What you purchase: ownership of a hotel room (or unit) within the property.
• How income is generated: operating revenues are pooled and distributed among owners according to allocation rules, typically on a pro-rata basis by unit type.
• Management and costs: the hotel operator is responsible for full operations (staff, marketing, maintenance). You receive net income after operating expenses and management fees.
• Personal use: restricted — or no — personal use may apply, depending on the contract. It is advisable to review availability conditions, penalties and calendars.
• Taxation and financing: this is a real estate investment with hospitality-related income; it is essential to review VAT or transfer tax, withholdings and financing options with your advisor.

Potential advantages

• Passive income linked to a professional operator, without direct tenant management.
• Exposure to business and leisure tourism in Valdebebas (IFEMA, airport and fast connections).
• Lower entry ticket compared to acquiring a full hotel, allowing greater diversification for real estate portfolios.

Risks to consider

• Tourism cycle and occupancy levels (average rates and seasonality).
• Dependence on the operator (management, brand and commercial strategy).
• Legal framework of the owners’ association or units and applicable regulation.
• Liquidity: the secondary market for this type of asset is more limited than for traditional residential property.

At BARNES Madrid, we assist you in analysing the contract, projected operations, occupancy scenarios and income sensitivity, enabling you to make a well-informed decision.

Further coverage: Profesional Horeca

Meanwhile, Profesional Horeca highlights the formula of “acquiring a room” as an alternative form of hotel investment, underlining its appeal for profiles seeking delegated income and professional management.

Next steps

Should you wish to receive the full Hotel 101 dossier (terms, distribution scheme and operational estimates) or explore other prime hotel and residential opportunities in Madrid, we will be delighted to assist you on a private basis.

We look forward to welcoming you at 15 Velázquez Street (Barrio de Salamanca) to review on & off-market options and design your investment strategy with the rigour and discretion that define BARNES Madrid.